How big should my letters be?

03.15.2007

Several factors play a role in your choice of letter size but the most important is readability.

Use the following chart for realistic distances at which letters can be read. Note: logos are an exception to the rule of type, if you have marketed well a logo will be recognizable before a viewer is close enough to actually read the copy.

Letter heightDistance readable
4"100 ft
10"250 ft
16"360 ft (city block)
22"500 ft
33"750 ft
43"1000 ft
57"1320 ft (1/4 mile)
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